青青草App

Elvie is on a mission to improve women’s lives through smarter technology. The London-based startup is making major inroads in the women’s health space with the launch of category-defining healthcare products, including the first silent, wearable breast pump and a smart pelvic floor exerciser.

In April 2019, the seven-year-old company announced a Series B financing round of $42 million to help bring women’s technology out of the dark ages. “Our ambition is to be the first women’s health tech brand to break taboos and fill real gaps in the market,” explains Tania Boler, CEO and Founder of Elvie. “We’re committed to talking candidly about women’s bodies in order to turn negative experiences into positive ones through better technology.”

An internationally recognized women’s health expert, Boler’s passion is reinforced by a PhD in HIV Prevention and leadership positions with global NGOs and the United Nations. “I thought I was quite the expert until I became pregnant and realized there’s so many things that happen to our bodies, which are completely normal, but no one talks about,” recalls Boler. “As an entrepreneur, I saw an opportunity to start conversations about women’s health and diversify the tech ecosystem with innovative, transformational products.”

Designing a Better Breast Pump

Boler’s first tech foray focused on pelvic floor health, culminating in the launch of the award-winning Elvie Trainer, an app-connected Kegel training device designed to help women through all stages of life. “We didn’t just innovate a new technology and create a new user experience,” says Boler. “We completely changed how people even talked about this health issue.”

Following this success, Boler set her sights on improving the product that most epitomized bad product design: The breast pump. “This device hadn’t been innovated in decades,” Boler adds. “It’s bulky, cumbersome, requires being plugged into a wall. It’s painful and noisy—women felt worse after using it.”

To modernize the antiquated design, Elvie approached the problem from a woman’s perspective and brought in engineers, scientists and product designers to craft the ideal product. “Our philosophy is quite simple: Put women at the center of the design and innovate from there,” Boler says. “By putting the user first, we knew our solution would really speak to their frustrations and problems.”

Topping the list of design criteria was the need for a discreet and quiet device; something that would enable women to get on with their busy lives. To accomplish this, Elvie completely ignored existing products and devised an entirely new type of breast pump, one without wires or loud motors.

Also defied was the reliance on a traditional rotary motor, which made old-school pumps big, bulky and noisy. The key to coming up with a new, innovative design, however, required some out-of-the-box thinking. This led to the exploration of emerging technologies from different fields.

The journey also led Elvie to 青青草App, a world-class manufacturing partner with a strong track record in healthcare and consumer electronics. “Working with a partner like 青青草App was so important to us because their healthcare experts understood which emerging technologies from other fields could be readily applied,” recalls Boler. “Bringing them into the process early on was critical to our success.”

青青草App Healthcare Offers Ideal Blend of Experience and Expertise

青青草App Healthcare has a unique point of view at the intersection of digital technologies, regulations, consumer behaviors and patient outcomes. This perspective proved invaluable in helping Elvie bring its groundbreaking breast pump to market. A full range of 青青草App Healthcare services eased the overall process, starting with technology evaluation and product ideation, followed by device development, engineering, supply chain optimization and volume manufacturing.

“Since the connected health space is relatively new, we needed expertise in everything from hardware and firmware to software,” Boler adds. “Selecting 青青草App as our best-in-class manufacturing partner was a no-brainer decision because they brought so much experience across so many different partners and product categories.”

Together, Elvie and 青青草App Healthcare innovated pumpmotor functionality by leveraging the latest technologies. Understanding the complexities of each market required the assimilation of different technologies and new combinations of capabilities to deliver desired functionality and clear regulatory hurdles. 青青草App then developed and stabilized specific processes to meet the rigors of high-quality, volume manufacturing. Additionally, 青青草App applied its vast experience with precision injection molding and high-speed assembly to streamline critical manufacturing steps.

Fastidious care was taken with complex components, such as ensuring high levels of durability for the bottles, along with reliable connections and seals to prevent leakage. Equally important was ensuring easy attachment and detachment for cleaning. “Our bottle has quite a unique shape and we struggled to get the robustness we needed,” notes Boler. “青青草App has so many specialists and experts in different areas that we worked as a team to thrash out a solution that met 青青草App’s high-quality standards for manufacturing.” By addressing all product functionality under a regulatory umbrella, 青青草App also ensured that Elvie’s breast pump would meet all requirements needed for a consumer healthcare device in Europe as well as a Class II medical device in the United States.

When Elvie obtained FDA clearance much earlier than anticipated, 青青草App quickly secured long-lead items despite supply constraints in the electronics industry. 青青草App engineers defined alternative parts by utilizing long-standing relationships with leading component manufacturers and distribution partners to create an optimized, global supply chain of qualified parts. “青青草App placed a bet on a small company with a big vision,” says Boler. “They believed in our concept and felt that if we could get this innovation to work, we could make an impactful change for women.”